Title:How word of mouth behaviour changes across different types of services
Author:Lang, BodoReference:Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 Nov 2010 - 01 Dec 2010. Editors: Ballantine P, Finsterwalder J. Proceedings of the Australian and New Zealand Marketing Academy Conference. University of Canterbury, Christchurch, New Zealand. 9 pages. 2010