Browsing by Subject "Brand avoidance"

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Title: Anti-consumption research: A foundational and contemporary overview. Author: Lee, Michael Sw Reference: (2022). Current Opinion in Psychology, 45, 101319-.
Title: Brands we love to hate: An exploration of brand avoidance Author: Lee, Michael Shyue Wai Reference: Thesis (PhD--Marketing)--University of Auckland, 2007.

Now showing items 1-2 of 2

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