Browsing by Subject "brand"

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Title: The branded self as paradox: polysemic readings of employee-brand identification Author: Smith, Sandra ; Buchanan-Oliver, Margo Reference: In Branded lives : the production and consumption of meaning at work. Editors: Brannan MJ, Parsons E, Priola V. 57-74. Edward Elgar Publishing, Cheltenham, UK 2011

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