Assessing the cross-cultural validity study of the E-learning Acceptance Measure (ElAM): A structural equation modeling approach

Abstract

This study is a cross-cultural validation of the E-learning Acceptance Measure (ElAM) (Teo, 2010). E-learning acceptance was defined as the extent to which users would use elearning for the purposes it was designed for. A sample of 377 university students from three public universities in Thailand participated in this study. Using exploratory and confirmatory factor analyses, the results revealed that the original 3-factor ElAM was not supported. However, the data in this study supported a correlated two-factor model (Tutor Quality and Facilitating Conditions) although an acceptable model fit to the data was not found. Despite significant parameter estimates for all 21 items, there were a high number of correlated measurement errors among these items, suggesting the possibility of unexplained shared variances among the items and unmodeled factors. This study concludes with suggestions for further cross-cultural validation studies