Abstract:
This research explores the design practice of three prominent New Zealand designers. It seeks to identify the key elements and methodologies they employ and to answer the research question: How do designers design? The need to gain understanding on how designers work, gave me occasion to visit and speak with designers about their approach to design. To look inside a designer,s practice has left me with an overriding impression that these designers know and trust their own way of working, they do not map their thoughts onto a pre-existing process; rather, each new work dictates its own direction. Their understanding has come about through a wealth of design experiences, a way of seeing, and perceptive reflection-in-action.
