dc.contributor.author |
Russell, Cristel |
en |
dc.contributor.author |
Russell, D |
en |
dc.date.accessioned |
2012-02-02T19:49:44Z |
en |
dc.date.issued |
2009 |
en |
dc.identifier.citation |
Journal of Advertising 38(3):97-111 2009 |
en |
dc.identifier.issn |
0091-3367 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/10872 |
en |
dc.description.abstract |
This research contributes to the extant literature on television influence by pairing a stimulus-side approach documenting how information is presented within a television series with a response-side assessment of whether connectedness and exposure to a series influence the processing of that information differently depending on its format. The inquiry focuses on the nature and impact of messages about alcohol contained within a youth-oriented television program. The findings indicate that the recall and perception of the more overt negative messages increase with exposure and that receptiveness to the subtle and less remembered positive messages increases with levels of program connectedness. Highly connected viewers are both more receptive to and in greater agreement with the underlying positive alcohol message communicated in the series. [PUBLICATION ABSTRACT] |
en |
dc.publisher |
American Academy of Advertising |
en |
dc.relation.ispartofseries |
Journal of Advertising |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0091-3367/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.2753/JOA0091-3367380307 |
en |
pubs.issue |
3 |
en |
pubs.begin-page |
97 |
en |
pubs.volume |
38 |
en |
dc.rights.holder |
Copyright: American Academy of Advertising |
en |
dc.identifier.pmid |
21113396 |
en |
pubs.end-page |
111 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
92204 |
en |
pubs.record-created-at-source-date |
2010-09-01 |
en |
pubs.dimensions-id |
21113396 |
en |