dc.contributor.author |
Russell, D |
en |
dc.contributor.author |
Russell, Cristel |
en |
dc.date.accessioned |
2012-02-22T23:41:51Z |
en |
dc.date.issued |
2006 |
en |
dc.identifier.citation |
International Journal of Research in Marketing 23(3):321-331 2006 |
en |
dc.identifier.issn |
0167-8116 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/11630 |
en |
dc.description.abstract |
This paper identifies conditions that activate animosity feelings and in turn affect global consumers' choices. Three experiments conducted in two countries test the effects of a movie's country-of-origin and consumers' levels of animosity on subsequent movie choices. Two catalysts of animosity are explored: an explicit scenario and an implicit cultural salience prompt. Cultural resistance emerges in the form of increased preference for domestic movies when animosity is activated and consumers are exposed to related country-of-origin information about a first movie. A similar pattern of cultural resistance appears when, instead of consciously activating animosity, cultural identity is made salient. |
en |
dc.publisher |
Elsevier BV |
en |
dc.relation.ispartofseries |
International Journal of Research in Marketing |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from: http://www.sherpa.ac.uk/romeo/issn/0167-8116/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Explicit and Implicit Catalysts of Consumer Resistance: The Effects of Animosity, Cultural Salience and Country of Origin on Subsequent Choice |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1016/j.ijresmar.2006.05.003 |
en |
pubs.issue |
3 |
en |
pubs.begin-page |
321 |
en |
pubs.volume |
23 |
en |
dc.rights.holder |
Copyright: Elsevier BV |
en |
pubs.end-page |
331 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
92199 |
en |
pubs.record-created-at-source-date |
2010-09-01 |
en |