dc.contributor.author |
Steenhuis, IHM |
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dc.contributor.author |
Waterlander, WE |
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dc.contributor.author |
de Mul, A |
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dc.contributor.editor |
Yngve, |
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dc.date.accessioned |
2012-02-23T02:16:36Z |
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dc.date.available |
2012-02-23T02:16:36Z |
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dc.date.issued |
2011 |
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dc.identifier.uri |
http://hdl.handle.net/2292/11826 |
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dc.description.abstract |
Objective: To study differences in the role of price and value in food choice between low-income and high-income consumers and to study consumer perceptions of pricing strategies relevant to grocery shopping. Design: A cross-sectional study was conducted using structured, written questionnaires. Food choice motives as well as price perceptions and opinions on pricing strategies were measured. Setting: The study was carried out in point-of-purchase settings, i.e. supermarkets, fast-food restaurants and sports canteens. Subjects: Adults (n =159) visiting a point-of-purchase setting were included. Results: Price is an important factor in food choice, especially for low-income consumers Low-income consumers were significantly more conscious of value and price than high-income consumers. The most attractive strategies, according to the consumers, were discounting healthy food more often and applying a lower VAT (Value Added Tax) rate on healthy food. Low-income consumers differ in their preferences for pricing strategies. Conclusion: Since price is more important for low-income consumers we recommend mainly focusing on their preferences and needs. |
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dc.relation.ispartofseries |
Public Health Nutrition |
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dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
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dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
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dc.title |
Quantitative analysis of the role of price in food choice and consumers’ perceptions about pricing policy to stimulate a healthy diet. |
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dc.type |
Journal Article |
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dc.identifier.doi |
10.1017/S1368980011001637 |
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pubs.publication-status |
Published |
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dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
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pubs.elements-id |
297165 |
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pubs.org-id |
Faculty of Medical & Hlth Sci |
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pubs.org-id |
Population Health |
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pubs.org-id |
Epidemiology & Biostatistics |
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