The influence of in-store, experience mediated, non-utilitarian sensory stimuli on shopper affect and shopper behaviour

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dc.contributor.advisor Danahef, Peter en
dc.contributor.advisor Brodie, Rod en
dc.contributor.author Parsons, Andrew Grant en
dc.date.accessioned 2007-08-04T05:23:10Z en
dc.date.available 2007-08-04T05:23:10Z en
dc.date.issued 2004 en
dc.identifier THESIS 04-349 en
dc.identifier.citation Thesis (PhD--Marketing)--University of Auckland, 2004 en
dc.identifier.uri http://hdl.handle.net/2292/1206 en
dc.description Full text is available to authenticated members of The University of Auckland only. en
dc.description.abstract Research to-date on sensory stimuli creating store atmosphere has largely ignored the possible interactions of multiple stimuli in producing an holistic experience for the shopper, and the influence such an environment might have upon shopper affect and behaviour and store choice. This study takes a theoretical explanation approach and identifies the range of stimuli that are present in the marketplace, constructs a typology of store atmosphere stimuli, and tests the influence of the interacting stimuli on shopper affect and behaviour and store choice. This is done through a series of studies, including field observation, a survey of retailers, and laboratory experiments. Results suggest that a broad range of stimuli is used, with some identifiable 'packages' of combinations in the marketplace. A typology based upon store type using standard industrial classifications describes the implementation of sensory stimuli in the assembly of store atmosphere. The laboratory experiments show that use certain combinations of stimuli result in interactions that exert significant influence on shopper affect and shopper behaviour, with limited impact on store choice. The implications for retailers are that there is a typical store atmosphere profile for their store type which offers opportunities for manipulation of stimuli levels to impact upon different aspects of shopper affect and behaviour, and to potentially differentiate themselves form competitions. en
dc.language.iso en en
dc.publisher ResearchSpace@Auckland en
dc.relation.ispartof PhD Thesis - University of Auckland en
dc.relation.isreferencedby UoA99123593514002091 en
dc.rights Restricted Item. Available to authenticated members of The University of Auckland. en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title The influence of in-store, experience mediated, non-utilitarian sensory stimuli on shopper affect and shopper behaviour en
dc.type Thesis en
thesis.degree.discipline Marketing en
thesis.degree.grantor The University of Auckland en
thesis.degree.level Doctoral en
thesis.degree.name PhD en
dc.rights.holder Copyright: The author en


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