dc.contributor.author |
Fernandez, Karen |
en |
dc.contributor.author |
Lastovicka, JL |
en |
dc.date.accessioned |
2012-03-07T03:19:05Z |
en |
dc.date.issued |
2011 |
en |
dc.identifier.citation |
Journal of Consumer Research 38(2):278-299 2011 |
en |
dc.identifier.issn |
0093-5301 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/13211 |
en |
dc.description.abstract |
Fetishes—magical objects of extraordinary empowerment and influence—are often sought by consumers for their value as usable objects. Our interpretive research extends the current static perspective of fetishes by proposing a dynamic cyclical model of fetishization appropriate to an age of mass production. Consumers use contagious and imitative magic to imbue replica instruments with power. Semiotically signified magical thinking causes replicas to radiate aura and thus transforms them into fetishes. We suggest that although all replicas with aura become fetishes, the cyclical fetishization process is only perpetuated when empowerment is public, sustained, and authentic. |
en |
dc.publisher |
University of Chicago Press |
en |
dc.relation.ispartofseries |
Journal of Consumer Research |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0093-5301/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Making magic: Fetishes in contemporary consumption |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1086/659079 |
en |
pubs.issue |
2 |
en |
pubs.begin-page |
278 |
en |
pubs.volume |
38 |
en |
dc.rights.holder |
Copyright: Journal of Consumer Research Inc. |
en |
pubs.end-page |
299 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
219426 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Marketing |
en |
pubs.record-created-at-source-date |
2011-10-31 |
en |