dc.contributor.author |
Brodie, Roderick |
en |
dc.contributor.author |
Saren, M |
en |
dc.contributor.author |
Pels, J |
en |
dc.date.accessioned |
2012-03-21T03:43:06Z |
en |
dc.date.issued |
2011-03-01 |
en |
dc.identifier.citation |
Marketing Theory 11(1):75-91 2011 |
en |
dc.identifier.issn |
1470-5931 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/14907 |
en |
dc.description.abstract |
To date, the discourse about service dominant (S-D) logic has been largely theoretical, with the main focus on exploring the foundations for an integrating general theory of markets and marketing. Little attention has been given to the role of theorizing, and how empirical evidence can be used to inform the theoretical development. This paper explores the bridging role of middle range theory in this process. First S-D logic is examined as a foundation for general theory. This leads to a discussion about the use of middle range theory to link general theory and empirical findings. The following sections examine the role that contemporary marketing practices (CMP) research plays in providing a bridge between S-D logic and empirical evidence. The paper concludes by considering implications for further research. |
en |
dc.publisher |
SAGE Publications Sage UK: London, England |
en |
dc.relation.ispartofseries |
Marketing theory |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.
Details obtained from http://www.sherpa.ac.uk/romeo/issn/1470-5931/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Theorizing about the service dominant logic: The bridging role of middle range theory |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1177/1470593110393714 |
en |
pubs.issue |
1 |
en |
pubs.begin-page |
75 |
en |
pubs.volume |
11 |
en |
dc.rights.holder |
Copyright: Sage Publications Ltd. |
en |
pubs.end-page |
91 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
209382 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Marketing |
en |
dc.identifier.eissn |
1741-301X |
en |
pubs.number |
1 |
en |
pubs.record-created-at-source-date |
2019-05-14 |
en |
pubs.online-publication-date |
2011-04-06 |
en |