dc.contributor.author |
Peko, Gabrielle |
en |
dc.contributor.author |
Ahmed, D |
en |
dc.date.accessioned |
2012-03-22T19:54:28Z |
en |
dc.date.issued |
2011 |
en |
dc.identifier.citation |
New Zealand Journal of Applied Business Research (NZJABR) 9(1):11-24 2011 |
en |
dc.identifier.issn |
1175-8007 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/15113 |
en |
dc.description.abstract |
Recent literature suggests that an organisation, in certain situations, can use simultaneously a low cost and a product differentiation strategic approach to build a core competence for long term competitive advantage. This view challenges Michael Porter's popular strategic concept of gaining a structural competitive advantage by becoming a cost leader or differentiator but not both. The research investigates the strategic approach of the New Zealand based operation of a global undifferentiated product processing company in the petrochemical industry. It concludes that both a low cost strategy and effective management of logistics differentiates the company's undifferentiated product. The low cost - logistics differentiation approach provides higher levels of service that leads to better customer satisfaction and penetration of the wider market. This paper posits the usage of logistics as a core competence to differentiate an undifferentiated commodity product for competitive advantage. |
en |
dc.relation.ispartofseries |
New Zealand Journal of Applied Business Research |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Leveraging logistics core competence for competitive advantage in commodity markets: A New Zealand case study. |
en |
dc.type |
Journal Article |
en |
pubs.issue |
1 |
en |
pubs.begin-page |
11 |
en |
pubs.volume |
9 |
en |
pubs.author-url |
http://web.ebscohost.com/ehost/detail?sid=62fe2367-7153-4b47-872b-c159a9bc6c46%40sessionmgr14&vid=3&hid=12&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=anh&AN=72662290 |
en |
pubs.end-page |
24 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
292406 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Info Systems & Operations Mgmt |
en |
pubs.record-created-at-source-date |
2012-02-13 |
en |