One Consumer's Opinion: Twenty-Year Retrospective

dc.contributor.author	Agee, Thomas	en
dc.date.accessioned	2012-04-02T02:15:24Z	en
dc.date.issued	2009	en
dc.identifier.citation	NZ Marketing Magazine 28(1):8-9 2009	en
dc.identifier.issn	0111-9044	en
dc.identifier.uri	http://hdl.handle.net/2292/16359	en
dc.description.abstract	Twenty years ago almost to the day, I submitted my first One Consumer's Opinion to this magazine. The idea was hatched at a Market Research Society's conference in Rotorua when I happened to be sitting next to Ruby Huizen, then editor of John Minty's magazine for marketers. We thought it might be something different to have a column written from the customer's perspective.	en
dc.publisher	Tangible Media Ltd.	en
dc.relation.ispartofseries	NZ Marketing Magazine	en
dc.rights	Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.	en
dc.rights.uri	https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm	en
dc.title	One Consumer's Opinion: Twenty-Year Retrospective	en
dc.type	Other	en
pubs.issue	1	en
pubs.begin-page	8	en
pubs.volume	28	en
dc.rights.holder	Copyright: Tangible Media Ltd.	en
pubs.end-page	9	en
dc.rights.accessrights	http://purl.org/eprint/accessRights/RestrictedAccess	en
pubs.elements-id	100913	en
pubs.org-id	Business and Economics	en
pubs.org-id	Management & Intl Business	en
pubs.record-created-at-source-date	2010-09-01	en

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