Abstract:
If Max Weber's The Protestant Ethic and the Spirit of Capitalism articulated the moral and theological coordinates of the subject of labor, how are these rearticulated today in the experience of the subject who consumes? The will to consume or not, and what to consume and how, has been a moral and religious problem since the most ancient times. And today these traces continue to haunt us, not just because we are now veritably surrounded by commodities, but because of the way in which we are today invited to respond to that situation. ....