Body image and its relation to obesity for Pacific minority ethnic groups in New Zealand: A critical analysis

Abstract

The stimulus behind most of the early investigations into Pacific or Polynesian peoples’ body image, particularly those that looked to compare with Western or Westernised groups, is the assumption that Pacific peoples valued and therefore desired very large bodies, and in relation to obesity-risk, this is a problematic cultural feature to have. This may be driven by popular anecdotes which are captured in the title of one such study “Do Polynesians still believe that big is beautiful?” (Craig, Swinburn, Matenga-Smith, Matangi, & Vaughn, 1996). To the author’s knowledge, no research in Pacific peoples’ body image has been conducted in the New Zealand (NZ) context by Pacific researchers. This study makes a contribution to the literature gap and more importantly through an emic viewpoint. A critique of the current literature is provided below which calls into question the initial catalyst behind earlier investigations which have led to the perpetuation of particular types of body image research for Pacific groups. Using mixed-methods, the specific objective of this study was to describe the behaviours, beliefs and values of Pacific adolescents and their parents, that are related to body image. A self-completion questionnaire was administered to 2495 Pacific students who participated in the New Zealand arm of the Obesity Prevention In Communities (OPIC) project. Sixty-eight people (33 adolescents and 35 parents) from 30 Pacific households were interviewed in the qualitative phase of the study. This study found Pacific adolescents and their parents did not desire obesity-sized bodies but desired a range of average-sized bodies that met their Pacific-defined view of health. It is not clear whether body image research makes any meaningful contribution to obesity prevention for Pacific people, given the cultural-bounded nature of the concept ‘body image’ which sits at opposite ends of societal worldviews and value-systems. These differences pose substantial threats to communication and understanding between obesity interventionists and all healthcare workers generally and Pacific communities. For obesity interventions to be acceptable and useful for Pacific people, they must be responsive to the beliefs and desires of these communities.