Modeling game usage, purchase behavior and ease of use

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dc.contributor.author Davis, R en
dc.contributor.author Lang, Bodo en
dc.date.accessioned 2012-05-31T20:52:40Z en
dc.date.issued 2012 en
dc.identifier.citation Entertainment Computing 3(1):27-36 2012 en
dc.identifier.issn 1875-9521 en
dc.identifier.uri http://hdl.handle.net/2292/18842 en
dc.description.abstract Existing theory posits that ease of use is a fundamental driver in marketing related technology, such as computer games, of usage and purchase by users. However, there is no empirical evidence to support this proposition. Therefore, this research models the relationship between the user’s game purchase and usage behavior and ease of use. In, 2009, 493 users in New Zealand responded face-to-face to complete a structured questionnaire. The analysis tested the conceptual model with confirmatory factors analysis (CFA) and structural equation modeling (SEM). The modeling tested game usage and purchase across four competing model types: (1) the original model (all games) and alternative models: (2) Sports/Simulation/ Driving, (3) Role Playing Game (RPG)/Massively Multiplayer Online Role-Playing Game (MMORPG)/Strategy and (4) Action/Adventure/Fighting. We investigated the impact of ease of use on game usage and purchase behavior, both individually and simultaneously. In our confirmatory factor analysis and structural equation modeling, all of our models had adequate model fit with the exception of the original model. Our path coefficients indicate that ease of use of a game does not impact usage and/or purchase behavior. Research implications are discussed. en
dc.publisher Elsevier en
dc.relation.ispartofseries Entertainment Computing en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/1875-9521/ en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Modeling game usage, purchase behavior and ease of use en
dc.type Journal Article en
dc.identifier.doi 10.1016/j.entcom.2011.11.001 en
pubs.issue 1 en
pubs.begin-page 27 en
pubs.volume 3 en
dc.rights.holder Copyright: Elsevier en
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pubs.end-page 36 en
pubs.publication-status Published en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 279066 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
pubs.record-created-at-source-date 2012-02-10 en


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