Modeling the effect of self-efficacy on game usage and purchase behavior

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dc.contributor.author Davis, R en
dc.contributor.author Lang, Bodo en
dc.date.accessioned 2012-05-31T20:56:14Z en
dc.date.issued 2012 en
dc.identifier.citation Journal of Retailing and Consumer Services 19(1):67-77 2012 en
dc.identifier.issn 0969-6989 en
dc.identifier.uri http://hdl.handle.net/2292/18843 en
dc.description.abstract This research models the relationship between self-efficacy, game purchase and usage. Four-hundred and ninety three consumers responded to a questionnaire. We deployed confirmatory factors analysis (CFA) and structural equation modeling (SEM) across 4 game types; original model (all games) and alternative models, Sports/Simulation/Driving, Role Playing Game/Massively Multiplayer Online Role-Playing Game/Strategy and Action/Adventure/Fighting. The impact of self-efficacy on usage and purchase was modeled both individually and simultaneously. For individual effects; models had adequate fit with Sports/Simulation/Driving showing an impact between self-efficacy on game usage and purchase. Our results showed no simultaneous relationship. We conclude that self-efficacy does impact usage or purchase but game type affects this relationship. Research implications are discussed. en
dc.publisher Elsevier en
dc.relation.ispartofseries Journal of Retailing and Consumer Services en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0969-6989/ en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Modeling the effect of self-efficacy on game usage and purchase behavior en
dc.type Journal Article en
dc.identifier.doi 10.1016/j.jretconser.2011.09.002 en
pubs.issue 1 en
pubs.begin-page 67 en
pubs.volume 19 en
dc.rights.holder Copyright: Elsevier en
pubs.end-page 77 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 310578 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
pubs.record-created-at-source-date 2012-05-26 en


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