dc.contributor.author |
Davis, R |
en |
dc.contributor.author |
Lang, Bodo |
en |
dc.date.accessioned |
2012-05-31T20:56:14Z |
en |
dc.date.issued |
2012 |
en |
dc.identifier.citation |
Journal of Retailing and Consumer Services 19(1):67-77 2012 |
en |
dc.identifier.issn |
0969-6989 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/18843 |
en |
dc.description.abstract |
This research models the relationship between self-efficacy, game purchase and usage. Four-hundred and ninety three consumers responded to a questionnaire. We deployed confirmatory factors analysis (CFA) and structural equation modeling (SEM) across 4 game types; original model (all games) and alternative models, Sports/Simulation/Driving, Role Playing Game/Massively Multiplayer Online Role-Playing Game/Strategy and Action/Adventure/Fighting. The impact of self-efficacy on usage and purchase was modeled both individually and simultaneously. For individual effects; models had adequate fit with Sports/Simulation/Driving showing an impact between self-efficacy on game usage and purchase. Our results showed no simultaneous relationship. We conclude that self-efficacy does impact usage or purchase but game type affects this relationship. Research implications are discussed. |
en |
dc.publisher |
Elsevier |
en |
dc.relation.ispartofseries |
Journal of Retailing and Consumer Services |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0969-6989/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Modeling the effect of self-efficacy on game usage and purchase behavior |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1016/j.jretconser.2011.09.002 |
en |
pubs.issue |
1 |
en |
pubs.begin-page |
67 |
en |
pubs.volume |
19 |
en |
dc.rights.holder |
Copyright: Elsevier |
en |
pubs.end-page |
77 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
310578 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Marketing |
en |
pubs.record-created-at-source-date |
2012-05-26 |
en |