Y-interaction in an E-world: A generational exploration of social networking sites and impression management in the modern world of work

Abstract

The growing prominence of social networking sites such as Facebook, LinkedIn, Twitter, etc. over the last 5-8 years has coincided with the emergence in the workforce of Generation Y, and the gradual retirement of the Baby Boomers. The popular press has noted this generational shift and the changes it has purportedly brought with it to workplace environments, including the notable popularity of social media amongst Gen Y in their personal and professional lives. Scholarly studies have been slower to explore this phenomenon and its implications for individuals, workplaces or theoretical premises established on a backdrop of face-to-face rather than electronic interactions. This study aims to begin to fill this gap in the literature by exploring the generational differences in interactions on social networking sites in work contexts. It does so through the use of an established quantitative impression management paradigm, thereby also exploring the continuing and evolving application of that paradigm from its roots in face-to-face exchanges, to a current application that comprises online interactions on social media. In undertaking this exploration, the objectives of this study are 1) To provide a snapshot of work-related impression management behaviour on social networking sites across the generations; 2) To consider the implications of such trends in social networking and impression management for individuals and organisations. 3) To provide a basis for future studies.