Political Marketing in the United States

Abstract

Reader reports include ‘hits on an increasingly important aspect of politics – both in the United States and beyond – and confronts numerous important dimensions’; the book ‘may become a mainstay in the discipline’; ‘a must-have-on-your-shelf volume for scholars who study political marketing, political communications and campaign management’; chapters ‘confront important topics.’ Chapters cover topics such as voter targeting, database political marketing in government, marketing in primary elections, celebrity marketing, personal candidate branding at state level, online brand managing and relationship marketing, marketing and gender, research led advertising, crisis management, communicating leadership and delivery of health care.