The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services

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dc.contributor.author Buchanan-Oliver, M en
dc.contributor.author Cruz, Angela en
dc.date.accessioned 2014-12-01T02:04:13Z en
dc.date.issued 2009 en
dc.identifier.citation Advances in Consumer Research, 2009, 36 pp. 367 - 371 en
dc.identifier.issn 0098-9258 en
dc.identifier.uri http://hdl.handle.net/2292/23629 en
dc.description.abstract Frontiers of thought in other disciplines, popular culture, and marketing communications are continually ‘re-visioning’ technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings. en
dc.description.uri http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=14183 en
dc.relation.ispartofseries Advances in Consumer Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services en
dc.type Journal Article en
pubs.begin-page 367 en
pubs.volume 36 en
pubs.author-url http://www.acrwebsite.org/volumes/v36/NAACR_vol36_23.pdf en
pubs.end-page 371 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 85480 en
pubs.record-created-at-source-date 2010-09-01 en


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