dc.contributor.author |
Buchanan-Oliver, M |
en |
dc.contributor.author |
Cruz, Angela |
en |
dc.date.accessioned |
2014-12-01T02:04:13Z |
en |
dc.date.issued |
2009 |
en |
dc.identifier.citation |
Advances in Consumer Research, 2009, 36 pp. 367 - 371 |
en |
dc.identifier.issn |
0098-9258 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/23629 |
en |
dc.description.abstract |
Frontiers of thought in other disciplines, popular culture, and marketing communications are continually ‘re-visioning’ technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings. |
en |
dc.description.uri |
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=14183 |
en |
dc.relation.ispartofseries |
Advances in Consumer Research |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services |
en |
dc.type |
Journal Article |
en |
pubs.begin-page |
367 |
en |
pubs.volume |
36 |
en |
pubs.author-url |
http://www.acrwebsite.org/volumes/v36/NAACR_vol36_23.pdf |
en |
pubs.end-page |
371 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
85480 |
en |
pubs.record-created-at-source-date |
2010-09-01 |
en |