dc.contributor.author |
Cruz, Angela |
en |
dc.contributor.author |
Buchanan-Oliver, Margo |
en |
dc.coverage.spatial |
Auckland, New Zealand |
en |
dc.date.accessioned |
2014-12-03T02:35:16Z |
en |
dc.date.accessioned |
2014-12-03T02:57:10Z |
en |
dc.date.issued |
2013 |
en |
dc.identifier.citation |
Australian and New Zealand Marketing Academy (ANZMAC) Conference, Auckland, New Zealand, 01 Dec 2013 - 04 Dec 2013. Auckland, New Zealand. 2013 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/23658 |
en |
dc.description.abstract |
While the seminal concept of the border dominates consumer acculturation theory, its centrality remains unchallenged. By crossing multiple disciplinary boundaries and integrating established re-conceptualisations of culture and identity, we found two recurring concepts which undermine the concept of the border: the concepts of cultural entanglement and complex identities. These established lenses underline the potentially divisive dangers of border thinking: over-emphasising the polarisation of cultures over their intersections and reducing consumers’ complex identities to their ethnic and national origins. We call for further reflection on and revision of our foundational metaphors in consumer acculturation research. Even as scholars of consumer acculturation are beginning to contend with the complexity of the border concept, in other disciplines, the idea of the border is vanishing. It would be useful to understand why. |
en |
dc.relation.ispartof |
Australian and New Zealand Marketing Academy (ANZMAC) Conference |
en |
dc.relation.replaces |
http://hdl.handle.net/2292/23657 |
en |
dc.relation.replaces |
2292/23657 |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
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dc.title |
A borderless future? Consumer acculturation theory through an interdisciplinary looking glass |
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dc.type |
Conference Item |
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pubs.author-url |
http://www.anzmac.org/conference_archive/2013/papers/anzmac2013-173.pdf |
en |
pubs.finish-date |
2013-12-04 |
en |
pubs.place-of-publication |
Auckland, New Zealand |
en |
pubs.publication-status |
Published |
en |
pubs.start-date |
2013-12-01 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Conference Paper |
en |
pubs.elements-id |
458843 |
en |
pubs.record-created-at-source-date |
2014-10-20 |
en |