The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation

The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation

Cruz, Angela ; Buchanan-Oliver, Margo

Identifier: http://hdl.handle.net/2292/23987

Issue Date: 2014

Reference: Advances in Consumer Research, 2014, 42 pp. 447 - 448

Rights: Copyright: Association for Consumer Research

Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

Abstract:

While eating food associated with home is seen as a positive coping mechanism for acculturating consumers, this paper underlines its dislocating effects. A Baudrillardian interpretation of immigrant consumer narratives shows how divergent interpretations of ‘home’ food produce both comfort and disappointment. Ultimately, consuming nostalgic food can be an ambivalent experience.

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