Self-enhancement, crash-risk optimism and the impact of safety advertisements on young drivers

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dc.contributor.author Harre, Nicole en
dc.contributor.author Foster, S en
dc.contributor.author ONeill, M en
dc.date.accessioned 2015-01-12T20:18:11Z en
dc.date.issued 2005-05 en
dc.identifier.citation British Journal of Psychology, 2005, 96 (2), pp. 215 - 230 en
dc.identifier.issn 0007-1269 en
dc.identifier.uri http://hdl.handle.net/2292/24073 en
dc.description.abstract In Study 1, young drivers (aged between 16 and 29 years, N = 314) rated their driving attributes relative to their peers. They also rated their likelihood of being involved in a crash relative to their peers (crash-risk optimism), their crash history, stereotype of the young driver, and concern over another health issue. A self-enhancement bias was found for all items in which self/other comparisons were made. These items formed two major factors, perceived relative driving ability and perceived relative driving caution. These factors and perceived luck relative to peers in avoiding crashes significantly predicted crash-risk optimism. In Study 2, an experimental group of young drivers (N = 173) watched safety advertisements that showed drinking and dangerous driving resulting in a crash, and a control group (N = 193) watched advertisements showing people choosing not to drive after drinking. Each group then completed the self/other comparisons used in Study 1. The same factors were found, but only driving caution significantly predicted crash-risk optimism. The experimental group showed more self-enhancement on driving ability than the control group. In both studies, men showed substantially more self-enhancement than women about their driving ability. Implications for safety interventions are discussed. en
dc.relation.ispartofseries British Journal of Psychology en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://olabout.wiley.com/WileyCDA/Section/id-820227.html http://www.sherpa.ac.uk/romeo/issn/0007-1269/ en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Self-enhancement, crash-risk optimism and the impact of safety advertisements on young drivers en
dc.type Journal Article en
dc.identifier.doi 10.1348/000712605x36019 en
pubs.issue 2 en
pubs.begin-page 215 en
pubs.volume 96 en
dc.identifier.pmid 15969832 en
pubs.end-page 230 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 8283 en
pubs.org-id Science en
pubs.org-id Psychology en
dc.identifier.eissn 2044-8295 en
pubs.record-created-at-source-date 2010-09-01 en
pubs.dimensions-id 15969832 en


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