A Computational Agent-Based Model to Study the Effect of Drivers and Barriers to the Uptake of a FTTH Broadband Platform in New Zealand

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dc.contributor.author Mirza, F en
dc.contributor.author Beltran, Hector en
dc.coverage.spatial Arlington, Virginia, USA en
dc.date.accessioned 2015-02-10T02:24:46Z en
dc.date.issued 2013 en
dc.identifier.citation TPRC 2013, Arlington, Virginia, USA, 27 Sep 2013 - 29 Sep 2013. 41st Research Conference on Communication, Information and Internet Policy. 2013 en
dc.identifier.uri http://hdl.handle.net/2292/24446 en
dc.description.abstract New Zealand (NZ) is currently implementing a high-speed fiber-to-the-home (FTTH) broadband project known as the Ultra-Fast Broadband (UFB) initiative. In this article we explore drivers and barriers of consumer adoption of UFB. We use a mixed methods approach for conducting empirical research, which includes interviewing broadband consumers, and analyzing secondary research insights from industry. Using grounded theory we postulate research frameworks for consumer adoption of UFB access (CAUA), and consumer adoption of UFB content (CAUC) to portray pertinent consumer drivers, barriers, and deciding factors for the UFB initiative. We find that consumer awareness and pricing are main factors that need to be addressed for a successful UFB rollout. This case study presents us with a timely unique opportunity to analyze the issues involved as the market evolves and stabilizes. This research has the advantage of gathering consumer resistance insights from an early phase of technological introduction. en
dc.relation.ispartof TPRC 2013 en
dc.relation.ispartofseries 41st Research Conference on Communication, Information and Internet Policy en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title A Computational Agent-Based Model to Study the Effect of Drivers and Barriers to the Uptake of a FTTH Broadband Platform in New Zealand en
dc.type Conference Item en
pubs.author-url http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2241514 en
pubs.finish-date 2013-09-29 en
pubs.start-date 2013-09-27 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Abstract en
pubs.elements-id 406775 en
pubs.org-id Business and Economics en
pubs.org-id Info Systems & Operations Mgmt en
pubs.record-created-at-source-date 2013-09-24 en


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