The use and misuse of media headlines: Lessons from the MeNZB™ immunisation campaign

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dc.contributor.author Turner, Nicola en
dc.contributor.author York, DG en
dc.contributor.author Petousis-Harris, Helen en
dc.date.accessioned 2015-03-02T22:25:49Z en
dc.date.issued 2009 en
dc.identifier.citation New Zealand Medical Journal, 2009, 122 (1291), pp. 22 - 27 en
dc.identifier.issn 1175-8716 en
dc.identifier.uri http://hdl.handle.net/2292/24720 en
dc.description.abstract This research project tracked the use on headlines for stories in the NZ print media using 3 case studies of stories around the meningococcal B immunisation campaign. Headlines were compared to see if there were accurate for the story or misleading. Overall in more than 50% of the articles (26/51) the headlines were inaccurate and a further 6 headlines misleading. These small case studies illustrate the difficulties arising at the intersection between media and public health interests. Close and ongoing dialogue between media and public health professionals are important, with recognition on each side of the different drivers and needs in two different sectors. en
dc.publisher New Zealand Medical Association en
dc.relation.ispartofseries New Zealand Medical Journal en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0028-8446/ en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title The use and misuse of media headlines: Lessons from the MeNZB™ immunisation campaign en
dc.type Journal Article en
pubs.issue 1291 en
pubs.begin-page 22 en
pubs.volume 122 en
dc.description.version VoR - Version of Record en
dc.rights.holder Copyright: New Zealand Medical Association en
dc.identifier.pmid 19322252 en
pubs.author-url http://www.nzma.org.nz/journal/read-the-journal/all-issues/2000-2009/2009 en
pubs.end-page 27 en
dc.rights.accessrights http://purl.org/eprint/accessRights/OpenAccess en
pubs.subtype Article en
pubs.elements-id 143960 en
pubs.org-id Medical and Health Sciences en
pubs.org-id Population Health en
pubs.org-id Gen.Practice& Primary Hlthcare en
dc.identifier.eissn 1175-8716 en
pubs.record-created-at-source-date 2015-03-03 en
pubs.dimensions-id 19322252 en


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