Monitoring food and non-alcoholic beverage promotions to children

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dc.contributor.author Kelly, B en
dc.contributor.author King, L en
dc.contributor.author Baur, L en
dc.contributor.author Rayner, M en
dc.contributor.author Lobstein, T en
dc.contributor.author Monteiro, C en
dc.contributor.author Macmullan, J en
dc.contributor.author Mohan, S en
dc.contributor.author Barquera, S en
dc.contributor.author Friel, S en
dc.contributor.author Hawkes, C en
dc.contributor.author Kumanyika, S en
dc.contributor.author L'Abbe, M en
dc.contributor.author Lee, A en
dc.contributor.author Ma, J en
dc.contributor.author Neal, B en
dc.contributor.author Sacks, G en
dc.contributor.author Sanders, D en
dc.contributor.author Snowdon, W en
dc.contributor.author Swinburn, Boyd en
dc.contributor.author Vandevijvere, Stefanie en
dc.contributor.author Walker, C en
dc.date.accessioned 2015-05-13T23:20:14Z en
dc.date.issued 2013 en
dc.identifier.citation Obesity Reviews, 2013, 14 (Suppl. 1), pp. 59 - 69 en
dc.identifier.issn 1467-789X en
dc.identifier.uri http://hdl.handle.net/2292/25505 en
dc.description.abstract Food and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations' exposure to food and non-alcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising 'minimal', 'expanded' and 'optimal' monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time. en
dc.publisher Wiley en
dc.relation.ispartofseries Obesity Reviews en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://olabout.wiley.com/WileyCDA/Section/id-820227.html http://www.sherpa.ac.uk/romeo/issn/1467-7881/ en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Monitoring food and non-alcoholic beverage promotions to children en
dc.type Journal Article en
dc.identifier.doi 10.1111/obr.12076 en
pubs.issue Suppl. 1 en
pubs.begin-page 59 en
pubs.volume 14 en
dc.rights.holder Copyright: Wiley en
dc.identifier.pmid 24074211 en
pubs.end-page 69 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype JOUR en
pubs.subtype Article en
pubs.elements-id 407981 en
pubs.org-id Medical and Health Sciences en
pubs.org-id Population Health en
pubs.org-id Epidemiology & Biostatistics en
pubs.record-created-at-source-date 2013-12-16 en
pubs.dimensions-id 24074211 en


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