Characterizing Gender and Race in the 2000 Summer Olympics: NBC's Coverage of Maurice Greene, Michael Johnson, Marion Jones, and Cathy Freeman

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dc.contributor.author Mayeda, David en
dc.date.accessioned 2015-11-25T01:39:01Z en
dc.date.issued 2001 en
dc.identifier.citation Social Thought & Research, 2001, 24 (1/2), pp. 145 - 186 (42) en
dc.identifier.uri http://hdl.handle.net/2292/27555 en
dc.description.abstract Media representations of African Americans and indigenous peoples tend to follow stereotypical notions of both gender and race. Because African American and indigenous peoples are gendered and racialized simultaneously by media forces, this study examines how the television network, NBC, managed portrayals of three (3) celebrated African American and one (1) Aboriginal athlete in Sydney’s 2000 Olympic Games. Specifically, the study investigates media descriptions of Maurice Greene, Michael Johnson, Marion Jones, and Cathy Freeman. Findings reveal that media presentations of African American men attempt to moderate threatening imagery out of sport while also promoting nationalism, and (for Greene) amplifying threatening imagery in sport. Both African American and Aboriginal women are feminized, and political activism carried out by Aboriginal athletes is heavily mitigated by liberal pursuits of multiculturalism, as well as feminized commentary. en
dc.language English en
dc.relation.ispartofseries Social Thought & Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Characterizing Gender and Race in the 2000 Summer Olympics: NBC's Coverage of Maurice Greene, Michael Johnson, Marion Jones, and Cathy Freeman en
dc.type Journal Article en
pubs.issue 1/2 en
pubs.begin-page 145 en
pubs.volume 24 en
pubs.author-url http://www.jstor.org/stable/23250078 en
pubs.end-page 186 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 503237 en
pubs.org-id Arts en
pubs.org-id Social Sciences en
pubs.org-id Sociology en
pubs.record-created-at-source-date 2015-11-07 en


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