Abstract:
In this paper, I explore the pains and pleasures of endurance running via an affective analysis of Runner’s World, a glossy magazine devoted to those who run long-distances. My examination, rather than asking the more typical socio-cultural studies questions, such as “how does this magazine contribute to the marginalization of certain individuals or groups?”, considers Runner’s World as a “kind of actor with the power to affect its audiences” (Paasonen, 2010, p. 59). More specifically, I analyse how Runner’s World evokes the corporeality of running and mobilizes various affects and emotions.