Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour

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dc.contributor.author Dolan, Rebecca en
dc.contributor.author Conduit, J en
dc.contributor.author Fahy, J en
dc.contributor.author Goodman, S en
dc.contributor.editor Sinha, A en
dc.contributor.editor Cadeaux, J en
dc.contributor.editor Bucic, T en
dc.coverage.spatial Sydney, Australia en
dc.date.accessioned 2016-02-29T03:33:56Z en
dc.date.issued 2015 en
dc.identifier.citation ANZMAC 2015 Proceedings, 2015, pp. 370 - 370 en
dc.identifier.issn 1441-3582 en
dc.identifier.uri http://hdl.handle.net/2292/28321 en
dc.description.abstract Social media has enabled hundreds of millions of people to share their opinions, thoughts and feelings with each other, as well as with brands, providing a trail of data detailing interactions and conversations for businesses to explore and understand. This data, termed ‘Big Social Data’ has enabled academics and marketing practitioners access to the conversations, images and videos that consumers create, upload and engage with through social media. Access to this data has disrupted traditional approaches to customer relationship management, causing organisations to carefully consider how to build insights from the large quantities of data available through social media. This paper explores two software programs designed to extract social CRM data from Facebook; Facebook Insights and NCapture, and demonstrates how they are valuable tools for social media data collection and analysis. We demonstrate how such data can be manipulated and analysed to enhance our understanding of social media engagement behaviour. en
dc.description.uri https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Program.pdf en
dc.publisher ANZMAC c/o School of Marketing, UNSW Business School, UNSW Australia en
dc.relation.ispartof 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing en
dc.relation.ispartofseries ANZMAC 2015 Proceedings en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour en
dc.type Conference Item en
pubs.begin-page 370 en
dc.rights.holder Copyright: Dolan, R., Conduit, J., Fahy, J., Goodman, S. en
pubs.author-url https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf en
pubs.end-page 370 en
pubs.finish-date 2015-12-03 en
pubs.start-date 2015-11-29 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Abstract en
pubs.elements-id 520531 en
pubs.record-created-at-source-date 2016-02-09 en


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