Introduction to the Special Issue: Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement

Introduction to the Special Issue: Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement

Hollebeek, Linda ; Conduit, J ; Brodie, Roderick
Identifier: http://hdl.handle.net/2292/28617
Issue Date: 2016
Reference: Journal of Marketing Management, 2016, 32 (5-6), pp. 393 - 398 (6)
Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1080/0267257X.2016.1144360
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Related URL: http://www.tandfonline.com/doi/full/10.1080/0267257X.2016.1144360
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