Introduction to the Special Issue: Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement
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Introduction to the Special Issue: Strategic Drivers, Anticipated & Unanticipated Outcomes of Customer Engagement
Hollebeek, Linda
;
Conduit, J
;
Brodie, Roderick
Identifier:
http://hdl.handle.net/2292/28617
Issue Date:
2016
Reference:
Journal of Marketing Management, 2016, 32 (5-6), pp. 393 - 398 (6)
Rights (URI):
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm
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DOI:
10.1080/0267257X.2016.1144360
Related URL:
http://www.tandfonline.com/doi/full/10.1080/0267257X.2016.1144360
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[20661]
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