A Cultural Analysis of the Difference Between Interpersonal Trust and Institutional Trust

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dc.contributor.advisor Chua, C en
dc.contributor.author Li, Zhen en
dc.date.accessioned 2016-07-03T21:25:41Z en
dc.date.issued 2016 en
dc.identifier.citation 2016 en
dc.identifier.uri http://hdl.handle.net/2292/29268 en
dc.description Full text is available to authenticated members of The University of Auckland only. en
dc.description.abstract The developing world’s electronic commerce potential is huge. However, it has been demonstrated that successful e-business models from developed countries do not seem to transfer well to developing countries. For example, eBay does poorly in China. I argue one reason for this is because perceptions of trust differ across developing and developed nations. This, in turn, requires a different design for e-commerce markets. This paper focuses on the impact of trust perception on infrastructure in Chinese ecommerce. I do a price comparison of Taobao (an institutional trust-based electronic market) and WeChat (an interpersonal trust-based electronic market) on 35 products purchased from outside China. I show that WeChat sellers can command higher prices than Taobao sellers, demonstrating how interpersonal trust commands a price premium for sellers in China. I then show that, with the exception of sellers of luxury goods, Taobao sellers without any trust labels command a higher price than Taobao sellers with one or more trust labels. This suggests Chinese only respond to trust labels when luxury goods are sold. But this is not statistically significant. I also show that WeChat sellers I had no affiliation with command higher prices than Taobao sellers, which suggests that just being on WeChat (interpersonal trust) market allows a seller to command a price premium over being on Taobao (institutional trust) market. en
dc.publisher ResearchSpace@Auckland en
dc.relation.ispartof Masters Thesis - University of Auckland en
dc.relation.isreferencedby UoA99264870295302091 en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights Restricted Item. Available to authenticated members of The University of Auckland. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/nz/ en
dc.title A Cultural Analysis of the Difference Between Interpersonal Trust and Institutional Trust en
dc.type Thesis en
thesis.degree.discipline Information Systems and Operations Management en
thesis.degree.grantor The University of Auckland en
thesis.degree.level Masters en
dc.rights.holder Copyright: The Author en
pubs.elements-id 534306 en
pubs.record-created-at-source-date 2016-07-04 en


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