Abstract:
In the last decade, businesses have redefined their operational strategy. For example, the physical location of the business had been complemented, and in some cases replaced, effectively by virtual store in the World Wide Web. Mobile commerce
represents another evolutionary phase extending the capabilities of e-commerce,
enabling businesses to operate 'anytime' and 'anywhere'.
The current adoption of mobile commerce by New Zealand Small and Medium Enterprises (SMEs) is not evident. Furthermore, mobile commerce adoption has not been extensively explored by academics, especially in the context of SMEs. This research attempts to reach a better understanding of the factors that affect SMEs adoption of mobile commerce in the New Zealand context. Case studies were
conducted on New Zealand mobile commerce providers. The findings include a number of factors that may influence the adoption of mobile commerce by NZ SMEs. These factors are categorised as Technology, organisational, Environmental, Resource and Perceived Benefits.