dc.contributor.author |
Burt, CDB |
en |
dc.contributor.author |
Dunham, Annette |
en |
dc.date.accessioned |
2016-07-31T21:21:38Z |
en |
dc.date.issued |
2009-05 |
en |
dc.identifier.citation |
International Journal of Nonprofit and Voluntary Sector Marketing, 2009, 14 (2), pp. 125 - 136 |
en |
dc.identifier.issn |
1465-4520 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/29682 |
en |
dc.description.abstract |
Two experiments examined how material presented on an aid agency web homepage influenced perceptions of trust in the organisation. Experiment 1 manipulated whether the agency's homepage showed photographs of a crisis-need, photographs of the crisis need and the agency's response or photographs of the agency's response. Experiment 2 held the crisis-need-response information constant, but manipulated information on the proportion of donated funds which the agency used to cover administration versus those used to deliver services. In both experiments the participants' dispositional (personality) level of trust and altruism was significantly related to rated trust in the charity. Analysis of covariance was used to control for dispositional trust and altruism, arid found that the manipulations in both experiments produced significant changes in rated agency trust The results are discussed in relation to designing aid agency web pages, and to encouraging individuals to make on-line donations. |
en |
dc.description.uri |
http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-103X |
en |
dc.publisher |
Wiley |
en |
dc.relation.ispartofseries |
International Journal of Nonprofit and Voluntary Sector Marketing |
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dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/1465-4520/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Trust generated by aid agency web page design |
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dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1002/nvsm.338 |
en |
pubs.issue |
2 |
en |
pubs.begin-page |
125 |
en |
pubs.volume |
14 |
en |
dc.rights.holder |
Copyright:
Wiley |
en |
pubs.author-url |
http://onlinelibrary.wiley.com/doi/10.1002/nvsm.338/full |
en |
pubs.end-page |
136 |
en |
pubs.publication-status |
Published |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
520320 |
en |
pubs.org-id |
Medical and Health Sciences |
en |
pubs.org-id |
Population Health |
en |
pubs.org-id |
Health Systems |
en |
dc.identifier.eissn |
1479-103X |
en |
pubs.record-created-at-source-date |
2016-02-05 |
en |