Binders full of LOLitics: Political humour, internet memes, and play in the 2012 US Presidential Election (and beyond)

Show simple item record Tay, Geniesa Jin San en 2016-09-20T04:03:20Z en 2014 en
dc.identifier.citation European Journal of Humour Research, 2014, 2 (4), pp. 46 - 73 en
dc.identifier.issn 2307-700X en
dc.identifier.uri en
dc.description.abstract This paper examines the phenomenon of humorous Internet memes within the context of news and political culture, sometimes referred to as LOLitics. LOLitics are a category of digital texts created by ordinary individuals that, like most political humour, are usually responses to news events or gaffes committed by political figures. The analysis situates LOLitics as popular culture products that exist within the intersection between pleasure-driven ‘play’ and (arguably) genuine political discourse. LOLitics are prominent due to their spreadability and replicability, and the amount of texts being produced has visibly risen over the last election cycle. Internet memes have become one of the default ways to respond to particular situations online, and this certainly reflects the reaction towards news and political culture. The 2012 US Presidential election is applied as a case study in examining the significance of these Internet memes to everyday citizen discourse, and the relationships between ordinary citizens, the mainstream media, and politics. The results argue that humorous viral texts, both visual and verbal, reveal the potential power that ordinary people have in setting the agenda for newsmakers, and to communicate political criticism through popular culture. en
dc.description.uri en
dc.relation.ispartofseries European Journal of Humour Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from en
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dc.title Binders full of LOLitics: Political humour, internet memes, and play in the 2012 US Presidential Election (and beyond) en
dc.type Journal Article en
dc.identifier.doi 10.7592/EJHR2014.2.4.tay en
pubs.issue 4 en
pubs.begin-page 46 en
pubs.volume 2 en
dc.description.version VoR – Version of Record en en
pubs.end-page 73 en
pubs.publication-status Published en
dc.rights.accessrights en
pubs.subtype Article en
pubs.elements-id 538327 en Engineering en Engineering Admin en Communications and Marketing en
pubs.record-created-at-source-date 2016-09-20 en

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