dc.contributor.author |
Ngo, LV |
en |
dc.contributor.author |
Northey, Gavin |
en |
dc.contributor.author |
Duffy, S |
en |
dc.contributor.author |
Thao, HTP |
en |
dc.contributor.author |
Tam, LTH |
en |
dc.date.accessioned |
2016-10-05T00:48:24Z |
en |
dc.date.issued |
2016-11 |
en |
dc.identifier.citation |
Journal of Retailing and Consumer Services, 2016, 33, pp. 43 - 52 |
en |
dc.identifier.issn |
0969-6989 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/30610 |
en |
dc.description.abstract |
This study examines how the presence of other customers in a retail service environment influences an individual’s service brand experience (SBE). Previous research indicates individuals perceive other customers based on their similarity, overall physical appearance and behavior. Findings from this study show this perception of other customers (OCP) will influence an individual’s service brand experience. At the same time, a person’s state of mindfulness mediates the relationship between OCP and SBE and the resulting SBE has a positive influence on word-of-mouth. The results extend existing theory, present a number of managerial implications and provide a basis for further research. |
en |
dc.description.uri |
http://www.journals.elsevier.com/journal-of-retailing-and-consumer-services/ |
en |
dc.publisher |
Elsevier |
en |
dc.relation.ispartofseries |
Journal of Retailing and Consumer Services |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0969-6989/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Perceptions of others, mindfulness, and brand experience in retail service setting |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1016/j.jretconser.2016.07.003 |
en |
pubs.begin-page |
43 |
en |
pubs.volume |
33 |
en |
dc.rights.holder |
Copyright: Elsevier |
en |
pubs.author-url |
http://www.sciencedirect.com/science/article/pii/S0969698916300881 |
en |
pubs.end-page |
52 |
en |
pubs.publication-status |
Published |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
540070 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Marketing |
en |
pubs.record-created-at-source-date |
2016-10-05 |
en |