Perceptions of others, mindfulness, and brand experience in retail service setting

Show simple item record Ngo, LV en Northey, Gavin en Duffy, S en Thao, HTP en Tam, LTH en 2016-10-05T00:48:24Z en 2016-11 en
dc.identifier.citation Journal of Retailing and Consumer Services, 2016, 33, pp. 43 - 52 en
dc.identifier.issn 0969-6989 en
dc.identifier.uri en
dc.description.abstract This study examines how the presence of other customers in a retail service environment influences an individual’s service brand experience (SBE). Previous research indicates individuals perceive other customers based on their similarity, overall physical appearance and behavior. Findings from this study show this perception of other customers (OCP) will influence an individual’s service brand experience. At the same time, a person’s state of mindfulness mediates the relationship between OCP and SBE and the resulting SBE has a positive influence on word-of-mouth. The results extend existing theory, present a number of managerial implications and provide a basis for further research. en
dc.description.uri en
dc.publisher Elsevier en
dc.relation.ispartofseries Journal of Retailing and Consumer Services en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from en
dc.rights.uri en
dc.title Perceptions of others, mindfulness, and brand experience in retail service setting en
dc.type Journal Article en
dc.identifier.doi 10.1016/j.jretconser.2016.07.003 en
pubs.begin-page 43 en
pubs.volume 33 en
dc.rights.holder Copyright: Elsevier en en
pubs.end-page 52 en
pubs.publication-status Published en
dc.rights.accessrights en
pubs.subtype Article en
pubs.elements-id 540070 en Business and Economics en Marketing en
pubs.record-created-at-source-date 2016-10-05 en

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