A pie cart story: the longevity of a vernacular fast food eatery

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dc.contributor.author Bell, Claudia en
dc.contributor.author Neill, L en
dc.date.accessioned 2017-01-22T22:42:15Z en
dc.date.issued 2012 en
dc.identifier.citation Locale: The Australasian-Pacific Journal of Regional Food, 2012, 2, 104 - 118 en
dc.identifier.issn 2200-5005 en
dc.identifier.uri http://hdl.handle.net/2292/31639 en
dc.description.abstract Roadside caravans selling hot meals—’pie carts’—originated in New Zealand during the Depression era of the early 1930s. They were popular providers of fast food in small towns between the 1950s and 1970s. Auckland pie cart the White Lady still operates, and has been continuously in business since 1948. It may now be regarded as a culinary institution. This ethnographic study examines the endurance of the White Lady pie cart against intermittent opposition by city authorities, and vigorous competition by American-style fast-food chains. It survives as a successful business, as well a focal point for citizens’ affectionate nostalgia. In a city where the average timeframe of a hospitality operation is just 18 months, to many residents the White Lady has achieved the status of city icon. Its longevity is attributed to its location, convenience, reliability, authenticity, quirky charm, and its operation as a family business. The proprietors take pride in their long-standing and dogged tenacity against the dynamics of a changing city. en
dc.language English en
dc.relation.ispartofseries Locale: The Australasian-Pacific Journal of Regional Food en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://localejournal.org/issues/n2/Locale%20n2%20-%2002%20-%20Copyright%20Information.pdf en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title A pie cart story: the longevity of a vernacular fast food eatery en
dc.type Journal Article en
pubs.issue 2 en
pubs.begin-page 104 en
dc.description.version VoR - Version of Record en
pubs.author-url http://localejournal.org/issues/n2/ en
pubs.end-page 118 en
pubs.publication-status Published en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 546728 en
pubs.org-id Arts en
pubs.org-id Social Sciences en
pubs.org-id Sociology en
pubs.record-created-at-source-date 2016-11-22 en


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