Potential luxury health food opportunities for New Zealand health companies in the Chinese market: an explorative study

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dc.contributor.advisor Stringer, C en
dc.contributor.advisor Xiao, W en
dc.contributor.advisor Bathgate, D en
dc.contributor.author Wu, Jiancong en
dc.date.accessioned 2017-02-19T21:11:05Z en
dc.date.issued 2016 en
dc.identifier.uri http://hdl.handle.net/2292/31884 en
dc.description Full text is available to authenticated members of The University of Auckland only. en
dc.description.abstract Over the past three decades, China’s economy has grown rapidly, and it has driven a huge increase in the number of Chinese upper-middle class. Along with rapid economic growth, China’s environment has become polluted. Low-quality food products, contaminated water, bad quality air, frequent epidemics incidences such as SARS and avian flu as well as the many food scandals have caused Chinese consumers to become extremely health conscious; this has led to the rapid growth and expansion of the Chinese health and wellness market. The huge potential in the Chinese health product market is attracting health product companies from across world who intend to enter and compete for a share of it. This research aims to identify potential luxury-health food product opportunities to target the Chinese, and to determine the possibilities of using e-commerce channel to distribute the products to the consumers. en
dc.publisher ResearchSpace@Auckland en
dc.relation.ispartof Masters Thesis - University of Auckland en
dc.relation.isreferencedby UoA99264902384202091 en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights Restricted Item. Available to authenticated members of The University of Auckland. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Potential luxury health food opportunities for New Zealand health companies in the Chinese market: an explorative study en
dc.type Thesis en
thesis.degree.discipline Bioscience Enterprise en
thesis.degree.grantor The University of Auckland en
thesis.degree.level Masters en
dc.rights.holder Copyright: The author en
pubs.elements-id 614019 en
pubs.record-created-at-source-date 2017-02-20 en


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