Sounds of music: exploring consumers’ musical engagement

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dc.contributor.author Hollebeek, Linda en
dc.contributor.author Malthouse, E en
dc.contributor.author Block, M en
dc.date.accessioned 2017-03-01T01:08:59Z en
dc.date.issued 2016 en
dc.identifier.citation Journal of Consumer Marketing 33(6):417-427 2016 en
dc.identifier.issn 0736-3761 en
dc.identifier.uri http://hdl.handle.net/2292/32008 en
dc.description.abstract Although “engagement” is receiving increasing attention in the marketing literature, the characteristics and dynamics characterizing this concept in specific contextual conditions, including consumers’ selection of particular music and ensuing music-related behaviors, remain nebulous to date. This study aims to develop the concept of consumers’ musical engagement (ME) and explore it within a broader nomological network of conceptual relationships. Design/methodology/approach: To investigate the research gap, the authors deploy a survey sampling 2,498 US-based adults to develop and confirm a 25-item ME scale. The authors also test their scale in a broader nomological network of specific theoretical relationships using regression and mediation modeling. Findings: The authors identify three ME factors, namely, social identity, transportive and affect-inducing engagements. The authors find ME to exhibit a nonlinear effect on music consumption with increasing returns. Although both social identity and transportive experiences represent significant predictors of music consumption, the effect of affect-inducing experience is non-significant. Further, the social identity experience has a significantly greater association with music consumption than the transportive experience. Research limitations/implications: This paper provides a conceptualization and an associated diagnostic tool for ME, in addition to initial insight into the role of ME in a broader nomological network of conceptual relationships. Based on the identified research limitations, the authors also provide key future research directions for ME. Practical implications: The insight attained into ME may be used to underpin the design, implementation and evaluation of managerial ME-based tactics and strategies in the music industry. In particular, the authors find that successful appeals to consumers’ social identity engagement are a significant driver of increased future music consumption. The authors provide a number of managerial recommendations to develop this particular ME dimension. Originality/value: This paper provides an ME conceptualization and an associated scale and explores ME within a broader nomological network of theoretical relationships. The authors also draw key implications from these analyses. en
dc.publisher Emerald Group Publishing Ltd. en
dc.relation.ispartofseries Journal of Consumer Marketing en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0736-3761/ en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Sounds of music: exploring consumers’ musical engagement en
dc.type Journal Article en
dc.identifier.doi 10.1108/JCM-02-2016-1730 en
pubs.issue 6 en
pubs.begin-page 417 en
pubs.volume 33 en
dc.description.version AM - Accepted Manuscript en
dc.rights.holder Copyright: Emerald Group Publishing Ltd. en
pubs.end-page 427 en
dc.rights.accessrights http://purl.org/eprint/accessRights/OpenAccess en
pubs.subtype Article en
pubs.elements-id 540268 en
dc.identifier.eissn 2052-1200 en
pubs.record-created-at-source-date 2016-08-23 en


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