Forum for markets and marketing as a context for collaborative theorizing
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Forum for markets and marketing as a context for collaborative theorizing
Storbacka, Kaj
;
Nenonen, Suvi
;
Brodie, Roderick
Identifier:
http://hdl.handle.net/2292/32846
Issue Date:
2016-06-01
Reference:
Marketing Theory 16(2):257-260 2016
Rights:
Copyright: SAGE Publications
Rights (URI):
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm
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DOI:
10.1177/1470593115608077a
This item appears in the following Collection(s)
Journal Articles
[23194]
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