Facebook and Fa’asamoa: Exploring the expression of the Samoan identity online

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dc.contributor.advisor Salesa, D en
dc.contributor.author Po'e, T en
dc.date.accessioned 2017-09-08T00:40:02Z en
dc.date.issued 2017 en
dc.identifier.uri http://hdl.handle.net/2292/35567 en
dc.description Full text is available to authenticated members of The University of Auckland only. en
dc.description.abstract The aim of this study is to deepen our understanding of the role Facebook is playing in the lives of Samoan people today. The innovation behind Facebook and social media has introduced new opportunities for communication and human interaction. Now with close to 2 billion active users, Facebook is making a significant impact in the way we use the internet to share information, express ourselves, and relate to one another. The thesis reviewed the developing social media literature to understand its key insights and investigate their applicability to the Pacific and, especially, Samoa. A survey was then undertaken of 624 Samoan Facebook users around the world, and six focus groups with participants from Apia, Samoa and Auckland, New Zealand were conducted. Samoan patterns of Facebook use were revealed along with how they express their cultural and social identity, and how they use Facebook to communicate and relate to each other. The findings from this thesis show that while Samoans use Facebook in ways that are similar to non-Samoan users, there is much about their usage that is distinctive. The thesis found that Facebook is guiding Samoan relations with the internet, and that Facebook is transforming Samoans and Samoan identity, shaping Samoan lives both on and off-line. en
dc.publisher ResearchSpace@Auckland en
dc.relation.ispartof Masters Thesis - University of Auckland en
dc.relation.isreferencedby UoA99264945709802091 en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights Restricted Item. Available to authenticated members of The University of Auckland. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/nz/ en
dc.title Facebook and Fa’asamoa: Exploring the expression of the Samoan identity online en
dc.type Thesis en
thesis.degree.discipline Pacific Studies en
thesis.degree.grantor The University of Auckland en
thesis.degree.level Masters en
dc.rights.holder Copyright: The author en
pubs.elements-id 661275 en
pubs.record-created-at-source-date 2017-09-08 en

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http://creativecommons.org/licenses/by-nc-sa/3.0/nz/ Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-sa/3.0/nz/


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