National image and travel intention: Empirical findings from the film industry

Show simple item record Northey, Gavin en Pham, HH en Cuong, HP en Ngo, LV en
dc.contributor.editor Sinha, A en
dc.contributor.editor Cadeaux, J en
dc.contributor.editor Bucic, T en
dc.coverage.spatial Sydney, Australia en 2017-09-10T23:55:02Z en 2015 en
dc.identifier.citation 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing. ANZMAC, Sydney, Australia. 1019-1019. 2015 en
dc.identifier.issn 1441-3582 en
dc.identifier.uri en
dc.description.abstract Cross-cultural communications, diverse audiences and a vast array of media choices make destination marketing challenging. Destination marketers have been turning to film as a way of promoting their locations to geographically disparate audiences. Indeed, they incorporate destination within the film so that viewers become ‘film tourists’ who develop travel intentions based on their experience with the film and their newly developed image of the destination. This study aims to identify specific film factors that contribute to destination image, and how these factors then link to travel intentions. We recruited Vietnamese respondents and examined the influence of Korean and Vietnamese films on domestic and international travel intent. Findings show that while Korean and Vietnamese films share similarities at influencing destination image and travel intentions, clear differences exist. en
dc.publisher ANZMAC en
dc.relation.ispartof ANZMAC 2015 Conference en
dc.relation.ispartofseries 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri en
dc.title National image and travel intention: Empirical findings from the film industry en
dc.type Conference Item en
pubs.begin-page 1019 en
dc.rights.holder Copyright: ANZMAC en en
pubs.end-page 1019 en
pubs.finish-date 2015-12-02 en Sydney, Australia en
pubs.start-date 2015-12-30 en
dc.rights.accessrights en
pubs.subtype Abstract en
pubs.elements-id 534376 en Business and Economics en Marketing en
pubs.record-created-at-source-date 2016-07-04 en

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