Augmented retail reality: Situated cognition for healthy food choices

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dc.contributor.author Chyinski, M en
dc.contributor.author De Ruyter, K en
dc.contributor.author Sinha, A en
dc.contributor.author Northey, Gavin en
dc.contributor.editor Rundle-Thiele, S en
dc.contributor.editor Kubacki, K en
dc.contributor.editor Arli, D en
dc.coverage.spatial Brisbane, Australia en
dc.date.accessioned 2017-09-11T01:54:50Z en
dc.date.issued 2014 en
dc.identifier.citation Agents of Change: Proceedings ANZMAC Annual conference 2014. ANZMAC (Australian and New Zealand Marketing Academy), Brisbane, Australia. 1092-1097. 2014 en
dc.identifier.uri http://hdl.handle.net/2292/35596 en
dc.description.abstract The emerging Augmented Reality (AR) technology, defined as the virtual overlay of the physical world aided by the proliferation of portable computing devices (such as the smartphone), transforms consumer behaviour in traditional retail settings. With the right application, consumers gain the unique ability to virtually manipulate the choice set in physical retail environments. We look at the cognitive processing of Augmented Reality information in terms of situated cognition. We demonstrate that choice restriction via the AR significantly affects consumer decisions in the context of healthy food choices and the effect is strengthened through priming situated cognition. We discuss implications for consumers and retailers. en
dc.publisher ANZMAC (Australian and New Zealand Marketing Academy) en
dc.relation.ispartof ANZMAC 2014 Conference en
dc.relation.ispartofseries Agents of Change: Proceedings ANZMAC Annual conference 2014 en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Augmented retail reality: Situated cognition for healthy food choices en
dc.type Conference Item en
pubs.begin-page 1092 en
dc.rights.holder Copyright: ANZMAC (Australian and New Zealand Marketing Academy) en
pubs.author-url http://pandora.nla.gov.au/pan/25410/20150310-0747/2014%20proceedings.compressed.pdf en
pubs.end-page 1097 en
pubs.finish-date 2014-12-03 en
pubs.place-of-publication Brisbane, Australia en
pubs.start-date 2014-12-01 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Proceedings en
pubs.elements-id 534397 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
dc.identifier.eissn 1447-3275 en
pubs.record-created-at-source-date 2016-07-04 en


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