The role of the internet in international competitive strategy: The case of Qantas

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dc.contributor.author Crawford, H en
dc.contributor.author Northey, Gavin en
dc.contributor.editor Fletcher, R en
dc.contributor.editor Crawford, H en
dc.date.accessioned 2017-09-11T02:37:32Z en
dc.date.issued 2013 en
dc.identifier.citation In International Marketing: An Asia-Pacific Perspective. Editors: Fletcher R, Crawford H. 6th: 658-663. Pearson, Sydney, Australia 2013 en
dc.identifier.isbn 1442560835 en
dc.identifier.isbn 9781442560833 en
dc.identifier.uri http://hdl.handle.net/2292/35601 en
dc.description.abstract Picture this: Geoff Dixon, the newly appointed Qantas CEO, sat in his office looking at the 2001 annual report. Group revenue was up 12% and Net Passenger Revenue had increased 13% year-on-year. However, despite solid numbers, he must have known that tough times lay ahead for the airline. Online travel agents and buying sites had been taking an increasingly large share in the travel industry, to the point that airlines were losing touch with their customer base. Qantas management had seen the introduction of the internet within the airline sector and realised that online channels were the key to future growth. To them, technology and communication channels were constantly evolving, but the customer’s desire to do business with a brand that provided value was constant. The stakes were high, but Qantas had a plan that would engage customers and deliver benefits to both the consumers and the company. en
dc.publisher Pearson en
dc.relation.ispartof International Marketing: An Asia-Pacific Perspective en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title The role of the internet in international competitive strategy: The case of Qantas en
dc.type Book Item en
pubs.begin-page 658 en
dc.rights.holder Copyright: Pearson en
pubs.edition 6th en
pubs.end-page 663 en
pubs.place-of-publication Sydney, Australia en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.elements-id 534402 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
pubs.record-created-at-source-date 2016-07-04 en


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