dc.contributor.advisor |
Swail, J |
en |
dc.contributor.advisor |
D’Costa, N |
en |
dc.contributor.author |
Yap, Nicholas |
en |
dc.date.accessioned |
2018-05-22T02:16:48Z |
en |
dc.date.issued |
2018 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/37163 |
en |
dc.description |
Full text is available to authenticated members of The University of Auckland only. |
en |
dc.description.abstract |
An increasing number of consumers are turning to natural health products to support their health and well-being. New Zealand has a world renowned reputation for being the leaders of natural products and this image includes natural health products and dietary supplements. As a nation, New Zealand is extremely reliant on their exports and their ability to internationalise. This notion also applies to small to medium sized enterprises (SMEs) operating in the natural health products industry. Due to New Zealand demographics, these SMEs must be able to compete with their larger counterparts whilst facilitating business growth from a relatively isolated geographic location. By adopting a qualitative exploratory methodology, this study explored the factors which have allowed natural health product SMEs to export and grow internationally. These included the preparations that were considered, key resources and barriers and challenges which may be hindering exporting ability. Research on the natural health products industry is scarce, especially in the New Zealand context. Primary research consisted of ten semi-structured interviews which were carried out with SME ownermanagers, an industry expert and export consultants. This study identified that a majority of SMEs were observed to be born-again global firms with respect to their pattern of internationalisation. Furthermore, there were clear distinctions between proactive and reactive behaviours. Both are associated with their inherent advantages and disadvantages. Most notably was the rapid growth and adoption of a domestic trading channel aimed at the Chinese market – this is known as ‘daigou’ which translates to ‘buy on behalf of’. Finally, international regulations and inadequate domestic regulations were identified as key barriers hindering export growth. Contrastingly, other factors such as geographic isolation and managerial attitudes were identified by export consultants as the key barriers to exporting. |
en |
dc.publisher |
ResearchSpace@Auckland |
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dc.relation.ispartof |
Masters Thesis - University of Auckland |
en |
dc.relation.isreferencedby |
UoA99265072010802091 |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights |
Restricted Item. Available to authenticated members of The University of Auckland. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.rights.uri |
http://creativecommons.org/licenses/by-nc-sa/3.0/nz/ |
en |
dc.title |
Developing the Export Potential of natural health product SMEs: A New Zealand perspective |
en |
dc.type |
Thesis |
en |
thesis.degree.discipline |
Bioscience Enterprise |
en |
thesis.degree.grantor |
The University of Auckland |
en |
thesis.degree.level |
Masters |
en |
dc.rights.holder |
Copyright: The author |
en |
pubs.elements-id |
740836 |
en |
pubs.record-created-at-source-date |
2018-05-22 |
en |
dc.identifier.wikidata |
Q112938854 |
|