Abstract:
Sharing our work-in-progress that investigates the mutually constitutive act of making strategic differentiation through the practice of innovation award-giving is our purpose in this short piece. Our thesis is that unintended outcomes matter more for strategizing than is currently recognised. People’s enactments both construct and respond to unintended outcomes, therefore to better understand strategizing we need to study how and for whom enactments of and their unintended outcomes make a difference; i.e. how individuals’ actions in response to desirable and undesirable unintentional outcomes are constrained and enabled by those very outcomes, and part of a wider dynamic of mutually constitutive intentional and unintentional actions at the same time.