Abstract:
Earlier this year, you participated in a survey of revenue management as part of a doctoral research project. This report has been sent to you as you have requested a copy of the results. 232 responses were received from a wide range of businesses across New Zealand. Results are presented in six groups according to organisation size and industry type. Review findings cover three areas: • The nature of revenue management practices, measured along a variety of demand management, resource management, and analytical areas • Manager responses about the key revenue drivers and cost drivers in their organisations • Business confidence in decision making from revenue management practices