Negative customer brand engagement: an overview of conceptual and blog-based findings

Juric, Biljana ; Smith, Sandra ; Wilks, G

Identifier: http://hdl.handle.net/2292/39644

Issue Date: 2016

Rights: Copyright: The author

Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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Related URL: http://www.amazon.com/Customer-Engagement-Contemporary-issues-challenges/dp/1138847380

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