Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message

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dc.contributor.author Septianto, F en
dc.contributor.author Garg, N en
dc.coverage.spatial San Francisco, United States en
dc.date.accessioned 2018-10-11T19:51:41Z en
dc.date.issued 2017 en
dc.identifier.uri http://hdl.handle.net/2292/40938 en
dc.relation.ispartof American Marketing Association Summer Conference en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message en
dc.type Conference Item en
dc.rights.holder Copyright: The author en
pubs.finish-date 2017-08-06 en
pubs.start-date 2017-08-04 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Abstract en
pubs.elements-id 722036 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
pubs.record-created-at-source-date 2018-01-24 en


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