Abstract:
A growing literature claims that critique of neoliberal capitalism after the global financial crisis (GFC) has been ‘captured’ within the logic of capital. Such research argues that ‘capture’ is achieved through a process whereby critique of neoliberalism is transformed into arguments for more neoliberalism. This creates a one-dimensional ‘recovery’ discourse. Drawing on Marcuse’s theory outlining ‘one-dimensional society’ and critical discourse analysis, this study assesses the relevancy of such claims for an Irish medium, the Irish Times, through an examination of GFC-related discourse during 2009–2010. This study finds that economic discourse in the Irish Times is captured when organisational bias allows pro-neoliberal actors from business and government privileged access to discourse production. We engage a call from organisation studies for a dialectical reading of captured discourse. We end with a discussion of the limits of this reflexive approach to capitalism’s contradictions for disrupting its ongoing hegemony.