Abstract:
The Problem Stated - 'How to involve the most senior decision makers in a regular
strategic appraisal which results in a written strategy
capable of guiding all major decisions of the company'.
Since the early 1960's the basic concepts of corporate
planning, strategic planning or strategic management have
been well documented in both the academic and popular
literature. The theory has not changed a great deal
although the language used to express the theory has
changed, the timespan has shortened (oil crisis) and the
amount of quantification has decreased.
